Brett Richardson
UX / Product Designer based in SLC
Building digital products, brands, and experience.
Ideation
How could we make this better? I can help you brainstorm and discover.
UI/UX design
I push pixels and push for better experiences for users.
User testing
I love speaking directly to users and getting them involved in the process and the product.
Recent work
Sophos web design
Working on a small design team, I helped manage the customer facing web entities. I worked closely with product managers to bring new features and updates for our company to life in attractive ways that were easier for visitors to digest. In doing so, I helped create and maintain a design system that modernized our web entities and sped up our delivery.
Problem
Many of the web pages were very text heavy and it was common to list all features available on a product page which made the pages difficult to scan and drove high page abandonment. Users didn’t know how to take action and didn't want to take the time to read everything.
Solution
I worked closely with PMs to downsize the amount of text as much as possible. Then we used white space more often allowing our website to breathe more and make the pages easier to scan. In areas that needed more description we gave users a summary and the option to explore more if desired. We also made the CTAs more obvious and increased the the number of clicks. We tested colors and wording to find the best combination.
Visit Sophos.com for more examplesUX from scratch
As a designer at Sophos, I noticed we weren't taking advantage of our users and site visitors to help drive our decisions and make more of an impact on our ROI. In my last year, I created a new team that focused on user engagement, analytics and data to help make more informative design decisions.
- Introduced and contracted new tracking software that helped us understand how users were using our website
- Increased form submissions on 3 products by up to 20%
- Helped establish a foundation for future user centered design
Lucid growth
I worked on a team dedicated to improving the experience for potential new users and admins who help bring on new users to their team.
Problem
Admin users were not adding new licenses to their teams as often as we’d like to meet some of our business goals.
Solution
After speaking directly to admins to learn more about the problem, I discovered two possible solutions.
1. Licenses were sold in batches of ten or more. Many admins didn’t need to buy 10, but rather needed only one or just a few. Through qualitative research and surveys we found that users would be more willing to buy more licenses if they had the option to buy in smaller batches or even one at a time.
2. There was some UI that could be cleaned up for a more clear experience. Users noted the odd placement of the action button and the wording that was a little confusing. We did some comparative tests that showed a more positive result from users in repositioning the CTA and making the checkout more clear for users.
Lucidchart styles
While on the Lucidchart product team we explored how users applied styles in our product to help create documents and convey meaning.
Problem
There was little consistency on how users applied styles to documents. This made it difficult for users to set up common patterns or guides across documents and team members.
Solution
We created a set of styles that users could quickly use and customize to set up their own guide for personal or cross-team use. This project involved many stakeholders and the experience spanned across multiple teams and products and had implications on the business as a whole.
**This project is still underway at Lucid and I'm not able to publish everything here. To talk more about the UX specifics of this project, please contact me.
